White Paper

From Data Rich, Information Poor to a $37.8 Million Return on Investment

How the University of North Texas (UNT) improved student and faculty outcomes and financially benefited the university


Building an analytically driven university may seem overwhelming, but for UNT, the journey started with establishing an inclusive, planned culture of data for the entire university. From there, the team worked with SAS to implement data governance as the foundation for the system, then created a comprehensive approach to data warehousing and predictive analytics. Read how the program helped the university:

  • Recorded the highest enrollment in history.
  • Achieved the highest three-, four- and six-year graduation rates in history.
  • Created an estimated $37.8 million in additional revenue per fiscal year.