Four Elements of Sustainability Analytics

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Four Elements of Sustainability Analytics

How Directors at Consumer Packaged Goods and Agriculture Companies Catalyze Sustainability While Building Market Position

Directors at consumer-packaged goods manufacturers who embrace sustainability grow their revenue while improving lives and environmental outcomes. According to a 2018 study from NYU Stern School Center for Sustainable Business, sustainability marketed products outgrew their conventionally marketed counterparts by a factor of six. Also, products marketed as sustainable showed market share growth in 33 of 36 categories examined (90%).