Storytelling in Business: The plot, the players and the path to dynamic customer engagement

Take an interactive look at how a newly appointed Customer Experience Manager (CEM) navigates his quest to create an omnichannel experience. This ebook walks through steps for building a team focused on a common goal and creation of a customer journey map. You’ll see how the CEM learns about the power of story as a communication tool to share the progress and success of the omnichannel project. It includes an interactive checklist you can use to see how storytelling is working for you.