Profiling and Analytics under GDPR: Staying on the Right Side of the Regulation with Data Governance

Is your company currently under the auspices of GDPR or a similar personal data protection law? If so, understanding how GDPR will affect your data and analytics programs and developing a compliance strategy is imperative. This paper will highlight the GDPR provisions targeting customer analytics and profiling, explain how a comprehensive data governance program can mitigate compliance risks for these provisions, and introduce must-have data management technologies to help.