Where does marketing stop and advertising begin?

The ways that organizations collect, manage and activate customer data are all about to change due to data deprecation. One of the main drivers behind this impending shift is the removal of third-party cookies. The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.