Maintaining Customer Trust with Martech in Small and Medium-Sized Businesses

For small and medium-sized businesses (SMBs), marketing technology is essential for staying competitive and building customer trust. A recent Harvard Business Review Analytic Services survey found that 81% of respondents believe martech has a significant impact on fostering trust with customers. It helps SMBs tackle challenges like limited budgets, measuring ROI and team alignment, enabling them to deliver consistent messaging, personalize experiences and work more efficiently. Looking ahead, generative AI is opening up new opportunities for SMBs to evolve their marketing strategies, innovate and stay ahead in an ever-changing market.