Using Hybrid Cloud Capabilities for True Omnichannel Marketing

Your ultimate goal is to provide interactions that are seamless and agile. Given the many touch points a customer may use, each touch point must be aware of previous interactions with the customer. Without such knowledge, any personalized experience may be suboptimal. What you need is a marketing system that can interact with all touch points regardless of the underlying technology. It must be able to collect data about a customer’s interactions and behavior across the touch points. SAS^® Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data to create an omnichannel marketing solution.