SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation Management

COVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions. This paper explores how SAS and C.H. Robinson have combined their end-to-end, best-in-class technological expertise to rewrite the rules for demand-driven supply chain planning so that companies can generate accurate, forward-looking, predictive business scenarios that make it possible to plan accurately, efficiently and cost-effectively.