Using Big Data to Enable the Omnichannel Retail Experience

As trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.

Read this paper to learn about the joint omnichannel retail analytics solution from SAS, Intel and Hortonworks. Find out how to manage the massive information created from customer data points across multiple channels and become more aware of, and more responsive to, your customers.