White Paper
Using Analytics to Improve Customer Engagement
Organizations that turn data into insights are gaining competitive advantage through improved connections with consumers
White Paper
Organizations that turn data into insights are gaining competitive advantage through improved connections with consumers
The MIT Sloan Management Review's eighth annual Data & Analytics Global Executive Study and Research Report has released its latest findings regarding organizational use of analytics. Innovators continue to glean analytical insights, noting the use of data from multiple sources including customers, vendors, regulators and, in some cases, competitors.
Key findings: