Solution Brief
Transform consumer banking into a revenue hub
Monetize banking platforms for commerce media.
The issue
Retail media is often referred to as commerce media in banking. It has emerged as a transformative force in the banking sector, driven by the opportunity to monetize customer data, enhance engagement with personalized offers, diversify revenue streams and improve customer experience. Initially led by e-commerce and payment platforms, it is now expanding into the core financial sector.
However, banks face unique challenges compared to e-commerce platforms, including the need to comply with strict data privacy and local banking regulations to maintain customer trust and loyalty. Beyond compliance, banks must also address technical and operational hurdles within their existing infrastructure.
The challenge
Lack of transparency in data ownership and monetization
Traditional advertising solutions often limit transparency and control in data usage and monetization processes, which reduces the ability to fully own and manage data and increases the risk of unauthorized access.
Data privacy and security concerns
With growing privacy regulations and the need for secure customer data handling, ensuring compliance while using data for targeted advertising becomes a complex technical task.
Cultural resistance to advertising and promotions
In certain sectors – particularly finance – advertising or sponsored promotions may be viewed as intrusive. Overcoming this resistance requires nonintrusive and tailored native advertising that enhances rather than disrupts the customer experience.
Complex infrastructures
Integrating new advertising technologies requires scalable solutions that seamlessly manage and process large volumes of data while ensuring compatibility with existing banking systems.
Our approach
SAS approaches the problem by providing software and services to help you:
Streamline integration into existing technology investments with open, customizable APIs.
Create a positive customer experience through nonintrusive, personalized offers and messaging.
Navigate regulatory and data privacy compliance through consent management integrations.
Provide transparency and auditability into all offer management.
Transform cost-intensive banking channels into new revenue streams.
SAS difference
Outrank the competition
A comprehensive and compliant advertising solution
SAS® 360 Match is designed to support evolving privacy regulations, ensuring advertising initiatives are and remain compliant.
Flexible integration capabilities
Our platform provides an open API framework that allows for customization and frictionless integration into your existing technology infrastructure.
Enhanced data control
With full ownership and control of your data, you can optimize your monetization strategy by creating highly targeted audience segments.
Customer-centric advertising
Drive customer engagement with hyperpersonalization, combining in-house offers and services with third-party sponsored personalization, fostering stronger relationships across all banking touch points.
Create a positive customer experience through hyperpersonalized, nonintrusive native advertising that seamlessly blends in-house offers with third-party sponsored content, enhancing the banking experience across all touch points.
$220B
Commerce media market to reach by 2027
75%
Businesses seeing commerce media as key growth driver
Privacy-compliant platforms attract premium ad spend from brands
Banks are uniquely positioned to capitalize on privacy-driven monetization