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Optimizing the Use of Marketing Technology to Build Customer Trust

A 2024 report by Harvard Business Review Analytic Services

Harvard Business Review Analytic Services' survey report cover

Read this exclusive SAS-sponsored report to learn how brands can combine marketing technology, vision and strategy to:

  • Deliver consistent, personalized messaging across channels.
  • Overcome common barriers to building customer trust.
  • Apply GenAI to identify audience segments, create marketing plans and automate interactions.
  • Accurately measure marketing ROI to drive the best outcomes.