Optimizing the Use of Marketing Technology to Build Customer Trust
A 2024 report by Harvard Business Review Analytic Services
Read this exclusive SAS-sponsored report to learn how brands can combine marketing technology, vision and strategy to:
- Deliver consistent, personalized messaging across channels.
- Overcome common barriers to building customer trust.
- Apply GenAI to identify audience segments, create marketing plans and automate interactions.
- Accurately measure marketing ROI to drive the best outcomes.