Generative AI burst onto the scene in 2023. Where are we now? A new SAS global study sheds light and shows ways you can improve your position.

Banking

The banking industry is ahead of the curve in most areas of GenAI implementation. 60% of banking survey respondents have begun to implement GenAI in their organizations, compared with 54% of respondents overall. They are also above average in many other aspects of GenAI implementation. For detailed information, download the full banking report.

Government

The government organizations are progressing slower than other industries in GenAI implementation. 44% of government survey respondents have begun to implement GenAI in their organizations, compared with 54% of respondents overall. For detailed information, download the full government report.

Health Care

The health care industry is slightly behind the curve in GenAI implementation (46% have started implementing GenAI compared to 54% overall), but 87% of health care respondents have dedicated budgets for GenAI in the coming fiscal year. So, this industry may be catching up quickly. Download the full health care report for detailed information.

Insurance

The insurance industry is ahead of the curve in many areas of GenAI implemention, similar to their peers in banking. 60% of insurance respondents have begun implementing GenAI in their organizations, compared to 54% overall. They are also above average in many other aspects of GenAI implementation. For detailed information, download the full insurance report.

Life Sciences

The life sciences industry is slightly ahead of the curve in GenAI implemention. 58% of life sciences respondents have begun implementing GenAI in their organizations, compared to 54% overall. They also say they have a greater understanding of GenAI than most other industries surveyed. For detailed information, download the full life sciences report.

Marketing

The marketing industry is at the forefront of GenAI adoption, with 75% of marketers reporting they’ve begun implementation, surpassing the 54% average across industries. Marketing professionals also demonstrate a stronger understanding of GenAI and greater confidence in its application compared to other industries. For a deeper dive, download the full marketing report.