Where are you in your GenAI journey?
Compare your progress to 1,600 of your peers in this interactive assessment. Are you an Observer, Explorer or Leader? And what does that mean exactly?
Tell me more
SAS surveyed business leaders around the world on all things GenAI implementation (See the full research linked below). We analyzed this body of research and found that organizations fall within three maturity segments: Observers, Explorers and Leaders. Learn more about each below and take the quiz to find out where you currently stand. Plus, get custom insights and calls to action.
Observers
Observers are, well, observing. They are interested in GenAI’s potential and are considering how best they can use it. They may have started their journey, but it’s in the beginning stages. Some of their main concerns are geared around getting their organization prepared (e.g., in-house talent and governance).
Explorers
Explorers are actively investigating GenAI and are beginning to implement it. Nearly half of survey respondents fit into this group. Along with data privacy and security – which all segments think are top priorities – Explorers are focused on getting their internal structures set up correctly.
Leaders
Leaders are the smallest segment surveyed and have either already fully implemented GenAI or are running advanced tests. Because they are farther along in the journey, Leaders are more concerned about practical outputs and possible risks. They are working on improving their governance and privacy systems.
Where do you fit in?
The research
SAS and Coleman Parkes Research conducted the survey from February to April 2024, targeting 1,600 decision makers in Gen AI strategy or data analytics in organizations across key sectors globally.