WAYS TO CONNECT
At SAS Innovate, every moment is an opportunity to connect and build your community.

Great content, organization and networking opportunities. Oh, great mix of seriousness and entertainment as well. – Jérôme-Antoine Sauvé, BNC
We offer programming options to meet the needs of all attendees. And we are committed to making SAS Innovate welcoming, accessible and energizing for everyone!
INNOVATION HUB
Innovate and celebrate in the Innovation Hub
The Innovation Hub is the center of action at SAS Innovate. Check out a super demo, strike up a conversation with a SAS expert or partner, win a putt-off on the AI putting green, quench your thirst with a refreshing beverage or pick up some SAS swag.
New this year in the Innovation Hub will be the Spotlight Stage, featuring deeper dives on the latest mainstage announcements. We’ll also have the Try Zone, where attendees can put SAS software through its paces, with experts ready to help with any questions.
Here’s a list of all the exciting booths you’ll be able to visit in the Innovation Hub. (Partner booths to be announced soon.)

SAS Spotlight
- SAS® Viya® Workbench
- Generative AI – Viya Copilot
- Generative AI – SAS Data Maker
- Trustworthy AI
- SAS Models
- Open Source
- Quantum Computing
Customer Engagement
- SAS Communities
- Hackathon
- Training, Certification and Academics
- Product Feedback
- Technical Support
Platform
- Data and AI Innovation With SAS Viya
- Cloud Strategy and Services
- Security, Performance and Administration
- SAS®9
- SAS® Enterprise Guide®
Industry Solutions
- Manufacturing and Energy
- Financial Services
- IoT
- Retail, Consumer Goods and Hospitality
- Health Care and Life Sciences
- Public Sector
- Telecom and Media
Data and AI Life Cycle
- SAS Data Management
- SAS Studio
- SAS Visual Investigator
- SAS ModelOps
- Computer Vision
- Natural Language Processing
- Machine Learning
- Optimization and Network Analytics
- Statistics
- Forecasting and Econometrics
- Visualization and Reporting
- Decisioning and AI Agents
Other Fun Areas
- Braindate Lounge
- Orlando Magic Experience
- Moments in Nature
- Customer Intelligence
- Try Zone
- SAS Powers Games
- Swag Store
- Data Catcher
- Claw Machine
Sponsor Booths
- Intel
- Microsoft
- AWS
- Red Hat
- SingleStore
- HPE
- TD Synnex
- OCS
- Notilyze
- Finalyse
- CBTW
- RWA
- TRASK
- SureStep
- PrincetonIT
BRAINDATE
SAS Innovate is bringing the popular Braindate experience to Orlando, making it easy to connect with like-minded attendees.
Braindate is an app that helps you set up one-to-one discussions or small-group peer learning sessions. All attendees are welcome to post topics to the app and join Braindates.
Learn all about Braindate with this video, and sign up or create a Braindate through the SAS Innovate mobile app or Attendee Hub (the online version of the app).
WELLNESS
Invigorate your mind and body
SAS Innovate offers a wide variety of Networking Out classes to nourish your body and your mind. New in 2025:
- Extended morning class sessions.
- High- and low-energy options to match every energy level.
- Added midday fitness breaks, including mindfulness options in case you need to step away from the crowds and recharge with a guided meditation.
Find your people
At SAS Innovate, we are dedicated to creating an inclusive space where everyone feels seen, heard and valued.
Inclusive opportunities for all
- The Mother’s Room and Prayer Space is available for booking as your personal sanctuary.
- Dietary accommodations are available at all group meals.
- Healthier and more sustainable hydration options are available in the Hub.
- SAS Innovate is partnering with 321 Coffee to support an inclusive workforce.
- Neurodiverse-friendly viewing locations are available for general session viewing.
- Earplugs are available to make attendees more comfortable.
- Listen to or read text of real-time translations via Wordly in one of 59 different languages for select sessions.