FAQ

Have questions about SAS Innovate 2025? You’ve come to the right page.

From event info to accommodations to pricing and more, we’ve put together a list of anything and everything you need to know about the event.

Hilton Orlando lobby
People talking at a table at SAS Innovate 2024
SAS Innovate 2024 Innovation Hub
People registering at SAS Innovate 2024

What can we help you find?

GENERAL EVENT
INFORMATION

HOTEL AND
TRAVEL

ATTENDEE
INFORMATION

TRAINING POINTS

TECHNOLOGY

GROUP PASS

GENERAL EVENT INFORMATION

What is SAS Innovate 2025, and who should attend?

SAS Innovate 2025 is the largest SAS event, uniting business leaders, technical users and SAS partners in one collaborative space to focus on data and AI. From executives, data scientists, engineers and analysts to our partners across industries, the event offers amazing content for everyone and every role.



Will there be a SAS Explore in 2025?

No. However, all the great content our technical users have come to expect at SAS Explore – hands-on learning, technical sessions, super demos and more – will be offered at SAS Innovate.



When is it?

Tuesday, May 6 to Friday, May 9, 2025.

Where will it be held?

Hilton Orlando in Orlando, Florida, USA. The hotel address is 6001 Destination Parkway, Orlando, FL 32819.

Will there be a streaming option to view sessions online?

SAS Innovate will offer live streaming and on-demand viewing of the general sessions and many breakout sessions on popular topics. Find out more and sign up here.

How much does it cost to attend?
Please visit the Pricing page for details on pricing tiers and group discounts.

Are meals included during the event?

Lunch will be provided on Wednesday, May 7 and Thursday, May 8. Also, a light breakfast will be provided on Wednesday, Thursday and Friday. Light snacks and beverages will also be available periodically throughout each day in the Innovation Hub. Snacks and beverages will be provided during the party on Thursday night. There will also be food and beverage outlets open within the Hilton for you to enjoy at your own expense.

Who is considered a full-time student?

A student enrolled in at least 12 credit hours at a postsecondary academic institution. You will be asked to show your student credentials on-site at registration.
 

HOTEL AND TRAVEL

Can you help me request a travel visa?
Attendees who need a travel visa should send an email request to SASInnovateReg@sas.com with "Visa inquiry" included in the subject line. We will send you a form to fill out and send your invitation letter as a PDF. You must be registered for the event to start the process.

What are the conference hotel blocks and rates?
Please register before booking your hotel room to secure discounted rates at one of our two conference hotels. These special rates are available on a first-come, first-served basis.

The event will take place at the Hilton. Shuttle transportation will be provided from the DoubleTree to the Hilton. Further, convenient sidewalks connect the Hilton and the Doubletree. The most direct route is outside, including uncovered sidewalks, for a total distance of approximately .7 miles. Shuttles for the off-site Kickback Party on May 8 will be offered directly from both hotels. 

What is included in the SAS hotel group rates?
Attendees who book through our block will receive priority access to discounted group room rates and discounted resort fees. The benefits of the discounted resort fee are subject to change and vary depending on the hotel you choose.

Do you offer transportation from the airport to the conference hotels?
Transportation from the airport is not provided. All attendees are on their own for any costs associated with airport transportation. There are several taxi lines available at the airport. Additionally, ride-sharing options are also available at the airport.

How do I get from the airport to the conference hotels?
Hilton Orlando and the DoubleTree by Hilton Orlando at SeaWorld are conveniently located approximately 13 miles from Orlando International Airport (MCO). Transportation options to/from Orlando International Airport include: taxi (fees apply), rental car (fees apply) or ride-share apps like Uber or Lyft (fees apply).

Is it cheaper to take a taxi or ride-sharing app from the Orlando airport?
While taxis are available, taking a ride share is generally cheaper and offers more predictable fares. Fares are typically $35-$50 each way, depending on timing and traffic.

Are there preordered airport shuttle services?
No.

ATTENDEE INFORMATION

Can I bring a guest?
There are a limited number of guest passes available exclusively for the Kickback Party at Universal Studios. Please note that guests must be over 21, and passes are limited to one guest per attendee while supplies last. Guest passes are $150 and include transportation to and from the Kickback Party on the streets of New York at Universal Studios Florida, desserts and beverages, theme park rides and entertainment. All guests must have a SAS Innovate Guest Pass; Universal Studios park tickets will not be valid for entry to our private party. Guest Pass substitutions are welcome at any time.

Where and when do I pick up my guest badge? 
Guest badges are required for admission to the Kickback Party. Guest badges can be picked up on Thursday, May 8 from the registration kiosks. 

What is the dress code for SAS Innovate?
Smart casual. We’re keeping it professional, but we’re definitely not formal.

How do I register for training, tutorials or SAS® certification exams?
When you register for the event, you will have the option to review and select from these offerings and add them to your registration. Visit the Training page for more information.

How do I email the conference registrar?
You can contact the conference registrar at SASInnovateReg@sas.com.

TRAINING POINTS

How do you pay for SAS Innovate with SAS Training Points? 
SAS Training Points can be used to pay for the pre-conference training and/or the entire event.

To complete your registration, you must have your SAS Training Points account number and account administrator’s name and email address, which can be provided by your Customer Training Advisor. If you do not know the name of your Customer Training Advisor, please contact training@sas.com.

To pay with SAS Training Points, you must register using a unique registration link and discount code. Please contact training@sas.com to receive the link and discount code.

How can you find out your SAS Training Points account number and balance? 
Contact your Customer Training Advisor or reach out to training@sas.com.

What is the cost when you pay with SAS Training Points? 
The number of SAS Training Points deducted will be equivalent to the advertised registration price at the time of registration. It cannot be combined with any discounts and is not applicable for our Group Rate. The standard cancellation policy applies.

Can attendees from outside of the US pay with SAS Training Points? 
Yes, but the number of points deducted from your account will reflect the payment amount in your local currency.

How does a current attendee change their payment method to SAS Training Points? 
SAS Training Points can be used retroactively on existing registrations. Please email SASInnovateReg@sas.com to initiate your request.

TECHNOLOGY

I registered but didn’t receive a confirmation email. What should I do?
Please check your spam folder and add sas.com as a safe sender so you can receive event updates. If you follow these steps and still don’t receive the email, please contact SASInnovateReg@sas.com.

Will there be a mobile app?
Yes! The event app will be available for download shortly before the event starts. You will receive an email when it is available to download.

GROUP PASS

How do I purchase group passes?  
View our step-by-step guide to buy group passes for your team. 

Where do I go to purchase group passes?  
Click here to buy and manage group passes for your team. 

I've already created a group manager account. How do I log back in?  
Click here to access your account. 

What are the group rates? 
Groups of 2-3: $400 per person.
Groups of 4 or more: $300 per person. 

Is there a deadline for purchasing group passes?  
Yes, the deadline is March 31, 2025, or while supplies last.  

How do I find out who purchased a pass on my behalf?
If you're unsure who purchased a pass on your behalf, you can email SASInnovateReg@sas.com. 


How can I add more passes to my original request? 
Due to the deep discounts received for group registrations and the step-level pricing, we cannot offer refunds or adjustments under any circumstances. You can, however, purchase a new package.

As group manager, I sent an invitation to a colleague but they haven’t received it. What should I do? 
The subject line of the invitation email reads "SAS Innovate 2025 Invitation to Register." Please be sure to check spam and quarantine folders. If you still do not see the invitation email, please reach out to SASInnovateReg@sas.com for assistance. 

Can I forward my invitation to another colleague? 
No, the invitation will only work for the recipient. If you wish to transfer your invite to a colleague, please contact the group manager who purchased the passes. The group manager can retract your invitation and then send a new one. 

Do I need to register by a certain date? 
You will be able to register at any point until the event begins on May 6, 2025; however, we'd recommend registering as soon as possible to take advantage of early access to the mobile app and sessions that require advanced sign-up.  

As group manager, how do I manage my invitations? 
Once your payment is accepted, you will be directed to the management page. Click on the "Invite" link to open the invitation form. Complete the form with your invitee's details and hit submit. Your invitee will receive an email with a registration link. 

As group manager, how do I monitor my invitations? 
As group manager, you can monitor your invitations. Go to the "Assign and Manage" tab to track your invitations. You can also add more invitees, remove invitees and check the registration status of each invitee. 

As group manager, how do I resend my group purchase confirmation? 
Once logged into the SAS Innovate 2025 Group Manager portal, navigate to the "Order History" tab and click "Resend Confirmation." 

Join us in Orlando for
SAS Innovate 2025!