May 6 – 9, 2025 | Orlando, Florida

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The data and AI experience for business leaders, technical users and SAS Partners

DON’T WAIT!! The 2024 rate ends in ...

frank abagnale portrait
Jim Goodnight speaking with event attendees
Talent Connection workshop

Productivity through the roof. Performance with the pedal down.

Give us four days, and you’ll walk away with all you need to simplify and enhance your data and AI ecosystem, get more done in less time and make better decisions in the moments that matter.


Past Speakers

Big thinkers. Tech savants. Trailblazing leaders.

Here are some inspiring keynote speakers from previous SAS events. Check back soon for our full lineup of main stage presenters for 2025.

  • Adam Grant

  • Mike Krzyzewski

  • Cassie Kozyrkov

  • Michael Lewis

  • Kara Swisher

  • Sal Khan


Past Speakers

Big thinkers. Tech savants. Trailblazing leaders.

Here are some inspiring keynote speakers from previous SAS events. Check back soon for our full lineup of main stage presenters for 2025.

  • Adam Grant

  • Mike Krzyzewski

  • Cassie Kozyrkov

  • Michael Lewis

  • Kara Swisher

  • Sal Khan

Testimonials

Here’s what past attendees say about SAS Innovate

  • SAS Innovate is informative, invigorating and FUN! There are plenty of breakouts sessions and demos to choose from for all skill levels. Casey Morrell Tennessee Department of Health
    Very informative and good ideas to take back to my teams. So many new tools and capabilities – it’s good to be exposed, and that helps us decide which ones to focus on. Andrew Wall Nestlé
  • Very educational, truly a great learning space with amazing people. Zachary McKinney MiraVista Diagnostics
    I got more out of this than I have at any other professional seminar. James McGowan RAND
  • SAS created a memorable experience. Great venue, good food, excellent speakers and informative sessions. Flo Benincasa University of Nevada, Las Vegas
    I learned so much that I will use immediately. Tom Boardman Farmers Insurance

    9 out of 10

    past attendees would
    recommend SAS Innovate

    From the networking opportunities to the quality and variety of session content to the amazing lineup of speakers – not to mention tons of fun – attendees love SAS Innovate.


    At a Glance

    Bring yourself and your team. We’ll bring the content, inspiration, networking and fun.

    Hands-On Workshops

    Roll up your sleeves and take the latest data and AI for a spin.

    Roundtable Conversations

    Share your expertise and learn from others who are navigating digital transformation.

    Breakout Sessions

    From technical deep dives to industry-specific solutions, you’ll find ways to solve your toughest challenges.

    Networking & Connecting

    Wind down during our happy hours and get down at our amazing Kickback Party.


    Join us for a theme park’s worth of fun at the SAS Innovate Kickback Party!

    Get ready for one of the most incredible parties SAS has ever thrown – a New York City street party in the heart of Universal Studios Florida! We've reserved a select area of the park just for us – all the fun without the lines!


    SAS Innovate on Tour

    SAS Innovate on Tour is coming to a city near you! This complimentary event series brings some of our very best content from SAS Innovate 2025 to business leaders, technical users and SAS Partners worldwide.

    United Kingdom, London

    France, Paris

    Italy, Milan

    Spain, Madrid

    Germany, Frankfurt

    Benelux, Antwerp

    Poland, Warsaw

    Singapore

    Japan, Tokyo

    Australia, Sydney

    Saudi Arabia, Riyadh

    South Korea, Seoul

    Brazil, São Paulo

    Mexico, Mexico City

    More details coming soon.

    SAS Innovate on Tour

    SAS Innovate on Tour is coming to a city near you! This complimentary event series brings some of our very best content from SAS Innovate 2025 to business leaders, technical users and SAS Partners worldwide.

    United Kingdom, London

    France, Paris

    Italy, Milan

    Spain, Madrid

    Germany, Frankfurt

    Benelux, Antwerp

    Poland, Warsaw

    Singapore

    Japan, Tokyo

    Australia, Sydney

    Saudi Arabia, Riyadh

    South Korea, Seoul

    Brazil, São Paulo

    Mexico, Mexico City

    More details coming soon.