Weitere interessante Informationen zu Analytics im Einzelhandel und der Konsumgüterindustrie
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Analyst Report
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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White Paper
Maintaining Customer Trust with Martech in Small and Medium-Sized BusinessesFor small and medium-sized businesses (SMBs), marketing technology is essential for staying competitive and building customer trust. A recent Harvard Business Review Analytic Services survey found that 81% of respondents believe martech has a significant impact on fostering trust with customers. It helps SMBs tackle challenges like limited budgets, measuring ROI and team alignment, enabling them to deliver consistent messaging, personalize experiences and work more efficiently. Looking ahead, generative AI is opening up new opportunities for SMBs to evolve their marketing strategies, innovate and stay ahead in an ever-changing market.
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White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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E-BOOK
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
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Webinar
Breaking through common barriers to digital marketing success (Part II)Join us for part two of our two-part webinar series with partner Iris Concise to learn how to proactively address data readiness challenges that can impede marketing performance.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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Webinar
Retail & COVID-19: Charting a Path Forward With AnalyticsHear how customers are navigating retail’s new challenges and charting a new path forward with analytics.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q2 2024
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Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
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E-BOOK
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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E-BOOK
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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Article
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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Webinar
Cloud-Based Retail Analytics for Next-Gen Merchandise PlanningLearn how top brands are using new technology to make intelligent decisions and automation seamless across their data.
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Article
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
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White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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Article
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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White Paper
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
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Webinar
Let’s Get Visual: Are You Ready for Next-Gen Demand Planning?Learn how top brands are reinventing demand planning to make intelligent decisions and automation seamless across their data.
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E-BOOK
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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E-BOOK
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
Blogs: Einzelhandel
Blogs: Einzelhandel
Informieren Sie sich in den neuesten Blog-Beiträgen, wie Analytics für den Einzelhandel und für die Konsumgüterindustrie die Branche revolutionieren.
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Treten Sie der Customer Intelligence Community bei
Machen Sie mit bei der Customer Intelligence Community und nutzen Sie den Kontakt mit anderen Fachleuten und SAS Experten, um Fragen zu stellen, Tipps und Tricks auszutauschen und sich mit der Customer Journey vertraut zu machen.
