SAS, Cruxo and M-Cube join forces to provide retailers with a truly omnichannel retail media approach

The partnership will bridge the gap and enable brands to confluence the digital and in-store retail

SAS, the leader in analytics and AI, unveils a partnership with Cruxo and M-Cube to help retailers accelerate growth with an Omnichannel Retail Media platform. Through this partnership, brands can plan and execute their advertising campaigns in retailers' offline and online advertising spaces, whether it's an in-store screen, app, email or website.

In today's rapidly evolving retail landscape, where the digital and physical realms intersect, SAS and Cruxo, two industry leaders with a proven track record in delivering digital retail media solutions, are taking center stage through a new partnership with M-Cube. It promises, via the DXP One Digital Signage platform, to connect in-store retail media and revolutionize the business. SAS and Cruxo have been pioneers in digital retail media, allowing retailers to maximize revenue from their advertising spaces.

"We're thrilled to see our partners creating value on top of SAS^® technology. Our SAS 360 Match headless ad server is inherently open to the entire advertising ecosystem, which means that the retail media solutions developed by Cruxo in this collaboration can be extended to the offline advertising space, such as in-store screens," said Steve Perks, Head of Advertising Technology, SAS EMEA.

This initiative, primarily designed for multi-brand omnichannel retailers, is set to make a significant impact. Despite the growing prominence of digital platforms, physical retail still remains the main source of revenue. However, the process of leveraging physical retail media has been a hurdle in achieving maximum monetization. Through this collaboration, SAS and Cruxo seamlessly integrate their digital retail media tools with in-store merchandising and media. This integration streamlines processes and empowers retailers to leverage the potential of omnichannel retail media models. The outcome? Enhanced operational efficiency, increased revenues and elevated sales performance, marking a significant stride in the retail sector's evolution.

"What makes this platform integration truly fascinating is the synergy between digital and physical. Digital retail media may have a smaller volume, but it commands higher margins, around 80%. In-store retail media, which contributes an average of 90% of revenues, relies on infrastructure and operates with a margin of around 30%. By uniting digital and physical, the dynamics are mutually enhanced," said Leonardo Comelli, Chief Products and Solutions Manager at M-Cube.

Users will have the convenience of planning campaigns and managing various treatments all in one place, from reserving spaces to overseeing operations and launching campaigns. This diversity of options includes planning and purchasing digital ad formats such as sponsored product ads, hero banners and video galleries, as well as planning sponsored search or x-sell carousels for e-commerce sites while adding in-store merchandising and in-store radio and TV.

"This collaboration signifies a key moment for the retail sector. The benefits of online channels will become available at the physical point of sale, including video and in-store radio. We are thrilled to collaborate with SAS and M-Cube to take our commitment to innovation to new heights," added Matej Novak, Founder of Cruxo.

For further information on retail media and its potential benefits for your business, visit SAS for Retail Media.

About M-Cube

M-Cube is a European leader in providing engaging digital experiences and groundbreaking in-store communication solutions, specializing in offering digital multimedia marketing services designed to elevate brand engagement. With a presence in eleven European branches, M-Cube serves over 450 brands spanning 150 countries, connecting more than 50,000 stores with digital signage and radio capabilities. 

About Cruxo

Cruxo.io is an omnichannel retail media platform that seamlessly combines data, targeting capabilities, and various ad formats, including video and audio, to make Retail Media easy and profitable. Cruxo.io solution runs on SAS 360 Match headless ad-server.