Drive real-time interactions and automate digital decisioning at scale with our decision intelligence technology

Screenshot of SAS Intelligent Decisioning overview with highlights

SAS Intelligent Decisioning

Make the best data-driven decisions when interacting with customers, partners, suppliers and employees.


What analysts are saying

SAS IS A LEADER

IDC MarketScape: Worldwide Decision Intelligence 2024

SAS IS A LEADER IN THE INAUGURAL REPORT

The Forrester Wave: AI Decisioning Platforms, Q2 2023


Organizations of all sizes are working smarter with SAS Intelligent Decisioning

  • Automating, optimizing and managing the complete offer process with intelligent decisioning

    German telco provider 1&1 collaborates with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience, achieving higher conversion rates via relevant real-time offers.

  • Making faster, more informed credit decisions

    SAS helps VietCredit better understand, evaluate and authenticate potential customers by collecting and analyzing information from social networks, telco and utility providers, and e-commerce vendors to shed light on consumer behavior patterns.

  • Providing better customer service and faster, more accurate loan processing

    SAS helps Finland's top retail bank apply AI to improve customer service and credit scoring, with automated processes that enable faster, better decision making.


    Key features

    Easily create, manage and govern robust, analytically driven business rules to power data-driven decisions at scale.

    Flexible, configurable data orchestration & enrichment

    Integrate any data effortlessly with flexible message specification. External messaging APIs connect with triage, case management, decision fulfillment and reporting systems, all while managing third-party screening engine requests and responses on a single platform.

    Data visualization

    Visually explore data and create and share smart visualizations and interactive reports through a single, self-service interface. Augmented analytics and advanced capabilities accelerate insights and help you uncover stories hidden in your data points​.

    User-friendly interface

    Build and manage even the most complex decisioning elements with ease – including decision flows, rules, data sources code nodes and analytics – using a drag-and-drop GUI or writing code in the language of your choice.

    Common decision authoring & deployment environment

    Simplify validation of the entire decision flow. Complete version control preserves documentation, testing traceability and continuity in an environment shared by IT and the business.

    Real-time decision intelligence

    Apply analytics and business rules in real time during customer interactions and operational business processes.

    Reusable content

    Create reusable content and custom functions to accelerate decisioning across the organization.

    Rapid, well-governed decision intelligence life cycle management

    Quickly respond to changing data sources, decisions and customer dynamics. Speed up common manual tasks, such as business rule definition and deployment, in a controlled and safe environment to ensure decision intelligence quality and auditability. Easily integrate your organization's CI/CD processes.

    Integrated with SAS machine learning & model management capabilities

    Use with visual machine learning for integrated model development and management capabilities – both SAS and open source. A common model repository facilitates centralized model governance and monitoring.

    Cloud native

    SAS Viya's architecture is compact, cloud-native and fast. Whether you prefer to use a public or private cloud provider, you'll be able to make the most of your cloud investment.

    Better together with Microsoft

    The SAS Decisioning Power Connector enables you to include decisioning as part of the Microsoft Power Platform. You can easily embed models and decisions in web and mobile apps. Automate business processes with intelligent decisioning. And centrally manage business rules.