Weitere interessante Informationen zu Analytics im Einzelhandel und der Konsumgüterindustrie
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White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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E-BOOK
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
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Article
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
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White Paper
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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Webinar
Building Data-Driven Supply Chain Resilience for 2020 and BeyondLearn how companies of all sizes are using improved capture and analysis of demand data to build more resilient supply chains.
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Article
How do recommendation systems know what you might like?How do recommendation systems know what you’re likely to want and offer it up while you’re shopping? That’s a computationally intensive question that used to take hours or days to answer. With distributed computing and in-memory analytics, it’s done in minutes.
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Article
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
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E-BOOK
5 Tips for Using GenAI to Improve Customer ExperienceImagine predicting customer needs, automating tasks and generating personalized content — all while improving your bottom line. Generative AI is reshaping how businesses use data, enabling smarter decisions and streamlined operations. This guide offers actionable advice on how to harness GenAI's full potential, covering key tips for data management, governance and transparency. Ready to transform your business? Download the e-book now to discover how SAS and AWS can help you harness the power of GenAI.
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E-BOOK
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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Webinar
Successful Demand Forecasting During the Uncertainty of COVID-19Learn how Quantworks and SAS helped a national consumer goods client adapt to swift changes in demand and create actionable forecasts in a time of unprecedented flux.
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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White Paper
Making the case: The ROI of demand managementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
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E-BOOK
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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Webinar
Machine Learning and SAS Viya Deliver Next-Generation Retail Assortment Optimization When it comes to optimizing localized assortments, innovative approaches using machine learning forecasts, basket analysis and transferable demand are essential.
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Webinar
Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience. Learn how to create real-time, contextualized interactions and analyze all data to gain a holistic view of customers.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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Webinar
Cloud-Based Retail Analytics for Next-Gen Merchandise PlanningLearn how top brands are using new technology to make intelligent decisions and automation seamless across their data.
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White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q2 2024
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Webinar
Retail & COVID-19: Charting a Path Forward With AnalyticsHear how customers are navigating retail’s new challenges and charting a new path forward with analytics.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
Blogs: Einzelhandel
Blogs: Einzelhandel
Informieren Sie sich in den neuesten Blog-Beiträgen, wie Analytics für den Einzelhandel und für die Konsumgüterindustrie die Branche revolutionieren.
Treten Sie der Customer Intelligence Community bei
Treten Sie der Customer Intelligence Community bei
Machen Sie mit bei der Customer Intelligence Community und nutzen Sie den Kontakt mit anderen Fachleuten und SAS Experten, um Fragen zu stellen, Tipps und Tricks auszutauschen und sich mit der Customer Journey vertraut zu machen.
