SAS is a Leader in The Forrester Wave™:
Real-Time Interaction Management, Q1 2024
As noted in the Forrester report, "SAS incorporates responsible AI into enterprise RTIM decisioning." "Its roadmap promises to make the power of predictive and generative AI more easily accessible to knowledge workers and customer-facing resources beyond its usual data science power users."
SAS leverages its advanced analytics capabilities to enrich RTIM use cases with real-time alerts and decisions associated with credit, fraud, risk, and other operational dynamics. This powerful combination underpins SAS’s vision for responsible engagement based on analytically driven business practices that foster customer trust."The Forrester Wave™: Real-Time Interaction Management, Q1 2024
-
- Explore resources by type
- Analyst Report
- E-Book
- White Paper
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Customer Story
- Webinar
-
E-Book
Your journey to a GenAI future: A strategic path to success in life sciences and pharma -
Analyst Report
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
Analyst Report
IDC MarketScape: Worldwide Machine Learning Operations Platforms 2024 -
White Paper
Revealing the paths to 2040: four possible scenarios for insurance -
E-Book
A Comprehensive Approach to Trustworthy Data and AI Governance -
Article
What is synthetic data? And how can you use it to fuel AI breakthroughs? -
E-Book
Five reasons developers hit a productivity wall – and what to do about it -
E-Book
Data-driven health care -
Article
Unlocking a strategic approach to data and AI -
E-Book
Your journey to a GenAI future: A strategic path to success in health care -
E-Book
Your journey to a GenAI future: An insurer’s strategic path to success -
E-Book
Your journey to a GenAI future: A strategic path to success for government -
White Paper
Solving the public services productivity puzzle -
E-Book
Marketers and GenAI: Diving Into the Shallow End -
Analyst Report
ARC View: Industrial-grade AI: Transforming Data into Insights and Outcomes -
White Paper
Navigating the uncertain world of third-party cookies -
E-Book
Public service of the future -
Analyst Report
SAS is a Leader in The Forrester Wave™: AI / ML Platforms, Q3 2024 -
Analyst Report
IDC MarketScape: Worldwide Decision Intelligence 2024 -
E-Book
On the Road to Accelerating Claims Automation -
White Paper
Pioneering Ethical AI: The Crucial Role of Property and Casualty Insurers -
Customer Story
Leading cruise line personalizes passengers’ onboard experience in real time -
Article
AI anxiety: Calm in the face of change -
E-Book
Intelligent decisioning in government -
E-Book
Government navigating an uncertain world -
Article
Fraud detection and machine learning: What you need to know -
White Paper
Generative AI in Health Care: Opportunities and Cautions -
White Paper
How to realize value from cloud analytics faster — and with less cost and risk -
Analyst Report
2024 Gartner® Magic Quadrant™ Data Science and Machine Learning -
White Paper
Top 5 insurance problems – and AI isn’t one of them -
E-Book
Detect and halt risky payments across the life sciences supply chain -
Article
What are AI hallucinations? -
E-Book
The insurance data and AI revolution -
Article
What are chatbots? -
Customer Story
One airport operator is making every journey personal for passengers -
White Paper
Creating Meaningful Data-driven Customer Journeys -
Analyst Report
Gartner® Top Strategic Technology Trends for 2024: AI Trust, Risk and Security Management -
Customer Story
Jakarta Smart City uses IoT analytics to better serve residents -
Customer Story
French national rugby team boosts performance with AI and analytics -
White Paper
Improving HCP Engagement with Digital Analytics -
Article
How AI and advanced analytics are impacting the financial services industry -
Article
Shut the front door on insurance application fraud! -
Customer Story
Managing Dutch roads and waterways with intelligence -
Analyst Report
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
Analyst Report
SAS Inside Intelligence 2023 Conference -
E-Book
The Path to a Single Customer View -
Customer Story
Predicting real-time insurance needs with hyperpersonalization -
Customer Story
Advanced analytics in the cloud helps international biopharmaceutical group enhance operations and efficiency -
Customer Story
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
Analyst Report
IDC MarketScape: Worldwide MLOPs Platforms 2022 Vendor Assessment -
Analyst Report
IDC Spotlight: Looking Beyond the AI Model to Improve the Value of Computer Vision in Manufacturing Operations -
Analyst Report
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
Analyst Report
Artificial Intelligence In Retail: What Now? -
Customer Story
Improving data collection and modeling to accelerate predictive medicine efforts -
Analyst Report
SAS Explore 2022 Review and Analysis -
Analyst Report
Advanced Analytics Excellence In Discrete Manufacturing -
Analyst Report
IDC MarketScape: Worldwide Responsible Artificial Intelligence for Integrated Financial Crime Management Platforms 2022 Vendor Assessment -
Article
Analytics: A must-have tool for leading the fight on prescription and illicit drug addiction -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Article
Viking transforms its analytics strategy using SAS® Viya® on Azure -
Customer Story
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
Customer Story
Protecting nature with dollars and sense -
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
Customer Story
It’s all in the research: Using AI to solve issues in health care -
Analyst Report
Data-Driven Grid Reliability: IoT Sensing and Analytics to Enable Predictive Maintenance and Improve Resiliency -
Analyst Report
dbInsight: SAS Viya is living large on Azure -
Customer Story
Integrated marketing improves results for marketers and customers -
Customer Story
Building reliability in risk -
Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Customer Story
Transformation of the National Bank of Greece with SAS Viya on Microsoft Azure -
Customer Story
Maximizing the reach and impact of an eHealth hub -
Customer Story
Transforming the consumer banking experience through advanced analytics -
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Customer Story
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Customer Story
Building a culture of analytics empowers university to lead as an educational enterprise -
Article
The 5 new rules of retail -
Customer Story
Advanced analytics empowers businesses with data-driven decisions -
Customer Story
Travel and tourism forecasts become more accurate with analytics -
Customer Story
Smart city uses analytics and IoT to predict and manage flood events -
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020. -
Article
Reimagine marketing: Today, tomorrow and in times of disruption -
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360 -
Customer Story
Using artificial intelligence to decode dance patterns of bees -
Customer Story
Brazil tackles insurance fraud with AI and analytics -
Article
Your customers aren’t afraid of new technologies. Are you? -
Article
Analytics leads to lifesaving cancer therapies -
Customer Story
World’s largest sports and humanitarian event builds legacy of inclusion with data-driven technology -
Customer Story
Revolutionizing marketing campaigns with AI -
Article
Three steps for conquering the last mile of analytics -
Customer Story
Manufacturing smarter, safer vehicles with analytics -
Customer Story
Hybrid approach ensures seamless experience for insurance customers -
Article
As AI accelerates, focus on 'road' conditions -
Customer Story
Building materials leader optimizes production using analytics -
Article
AI in government: The path to adoption and deployment -
Article
Five trends that will reshape customer experience -
Article
From Apollo to AI: A new era of American exploration -
Article
The untapped potential in unstructured text -
Article
AI in manufacturing: New opportunities for IT and operations -
Customer Story
Predictive analytics and AI deliver a winning fan experience -
Article
The Humanity in Artificial Intelligence -
Customer Story
Artificial intelligence and IoT analytics keep aircraft operational for crucial missions -
Customer Story
Health breakthroughs driven by DNA analysis -
E-Book
5 Steps to Accelerate Value From Your Industrial IoT Data -
Article
AI in banking: Survey reveals factors for success -
Customer Story
Modernizing consumer lending in Vietnam -
Customer Story
Finding your best customers with machine learning -
Article
IoT: The customer experience accelerator you can't afford to ignore -
Article
Data lineage: Making artificial intelligence smarter -
Article
How to drill a better hole with analytics -
Customer Story
Advanced analytics can detect and prevent insurance fraud before losses occur -
White Paper
The Artificial Intelligence of Things -
Customer Story
IoT data with artificial intelligence reduces downtime, helps truckers keep on trucking -
Article
Five AI Technologies -
Article
What big data has brought to the privacy discussion -
White Paper
Adopting AI: Strategic Takes on AI Adoption -
White Paper
Adopting AI: Industry Perspectives -
White Paper
Adopting AI: The Impacts of AI on Management -
White Paper
Adopting AI: Linchpins of AI Success - Data Scientists and Their Algorithms -
Customer Story
Digital retailer bags record sales with analytics -
White Paper
AI Momentum, Maturity and Models for Success -
Article
Detect and prevent banking application fraud -
White Paper
The 3 R’s of AI Adoption: Refactor, Reinvent, Reimagine -
Article
A guide to machine learning algorithms and their applications -
White Paper
Data Management for Artificial Intelligence -
White Paper
Keys to robust credit risk modeling and decisioning for better customer experience -
Article
GDPR and AI: Friends, foes or something in between? -
Customer Story
Using artificial intelligence to better engage with customers -
White Paper
Artificial Intelligence for Executives -
Article
Effective real-time marketing -
White Paper
Machine Learning Use Cases in Financial Crimes -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
Article
Wanted: AI leaders -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Machine learning and artificial intelligence in a brave new world -
Article
Contextual engagement -
Article
3 Essential Steps for Ethical AI -
Research
Nerd in the herd: protecting elephants with data science -
White Paper
How to Do Deep Learning With SAS® -
Article
What do drones, AI and proactive policing have in common? -
White Paper
The Risks and Rewards of AI -
E-Book
How Can Retailers Satisfy Today's Customers? -
White Paper
Machine learning and artificial intelligence in a brave new world -
Article
4 strategies that will change your approach to fraud detection -
Article
How to improve your AI marketing skills -
Article
AI marketing: What does the future hold? -
Article
Machine learning, data science and AI meet IoT -
Article
Three ways to improve real time marketing results -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
Article
Artificial intelligence, machine learning, deep learning and more -
Customer Story
Analytics turns service repair data into cost savings -
Customer Story
The right fit in all the right ways -
E-Book
Improving Customer Experience -
Article
The marketing analytics must-haves -
Article
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
White Paper
Redefining Brand Performance for the 21st Century -
Series
The value of marketing metrics at Visa -
Article
An executive’s guide to cognitive computing -
Series
Brand equity has a big role in RCI's strategy -
White Paper
Operationalizing and Embedding Analytics for Action -
Interview
Q&A: What's your level of digital marketing maturity? -
Interview
How do you know if you’re ready for Hadoop? -
Customer Story
Optimization delivers more revenue while slashing marketing costs -
Article
Marketing measurement do's and don'ts -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
Article
Empty shelves: The retail analytical talent deficit -
Article
Building a high-performance marketing engine -
Article
The era of gargantuan data -
Article
Marketing optimization: Five lessons learned at a major US bank -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Article
Three tips for data-driven marketing from the Las Vegas Sands -
Article
Do marketers need real-time analytics -
Article
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
Analyst Report
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
Customer Story
Staying ahead of retail trends -
E-Book
Fearless Decision? -
E-Book
Brilliant decision? -
White Paper
SAS - Hospitality Provider -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
E-Book
Planning For CDP Success: A guided journey for choosing a customer data platform -
White Paper
Where does marketing stop and advertising begin? -
E-Book
The Innovator's Flight Plan to AI -
E-Book
Augmented Analytics: The secret ingredient to better business intelligence -
White Paper
The Autonomous Grid in the Age of the Artificial Intelligence of Things -
White Paper
Artificial Intelligence in Banking and Risk Management -
White Paper
AI Momentum, Maturity & Models for Success: Focus on Singapore -
E-Book
How to Take AI Projects From Start to Win -
White Paper
Data, Analytics & AI: How Trust Delivers Value -
E-Book
Accelerate and improve business outcomes with AIoT -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
E-Book
Formidable Forecasts -
White Paper
AIOT: How IoT Leaders Are Breaking Away (IDC Market Report / AIoT Survey 2019) -
E-Book
Powering Health Innovation with AI -
White Paper
AI for the CIO: 10 Tips for Success -
White Paper
How AI Changes the Rules -
Webinar
Real-Time Decision Manager -
Webinar Machine learning, prediction and optimization techniques
-
Webinar Boost the value of your Call Center logs through Advanced Analytics
-
Webinar Advancing Telecommunications with Artificial Intelligence
-
Webinar What is the value of contextual customer engagement in telecommunications?
© 2024 Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.