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Explore resources related to telecom, media & technology analytics & discover how SAS solutions transform your business
Telecom, Media & Technology Analytics Resources
Browse the latest e-books, white papers, analyst reports and more.
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- Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
- Customer Story Using Customer Intelligence to optimise advertising salesREA Group uses SAS to get a clearer view of its digital advertising.
- Customer Story Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
- Article Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
- Customer Story Telstra calls on SAS to keep customers engagedAustralia’s largest telecommunications company relies on SAS Analytics to better understand customers’ needs and develop the products and services they want.
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- White Paper Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
- E-Book Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.