Become a Breakthrough Company

Strategies and Solutions for SMBs

Further Reading: Author's Web Page

Only 0.1 percent of businesses exceed $250 million in annual sales. Are you ready to join this elite company? In Keith McFarland’s best-selling book, The Breakthrough Company, he reveals strategies and skills that have enabled certain companies to flourish into established and highly profitable organizations. While these qualities can be emulated by any organization, they seem to be particularly relevant to SMBs, which face many distinct challenges as they attempt to grow, including: Effectively managing IT spending and responsibilities. Sustaining revenue during growth. Anticipating customers’ needs.

A trusted vendor to small and medium-sized organizations worldwide, SAS understands these challenges, providing award-winning software solutions that are easily integrated, affordable and user-friendly. SAS also understands that for a company to grow beyond its entrepreneurial stage, it needs to build those solutions within the framework of a “breakthrough” strategy.

Breakthrough Videos
Featuring McFarland and top executives from SAS and The Staubach Company, the following videos offer candid, firsthand insights about what it takes to be a breakthrough company.

• Fox News Clip
  McFarland and Jim Goodnight, CEO of SAS, discuss the nature of breakthrough companies and provide advice on how a small business can surpass the $250 million threshold.
  View Video (7 min., Video courtesy Fox News)

• McFarland Keynote Presentation
  McFarland speaks to a capacity crowd of nearly 400 business people at SAS world headquarters, offering insights from The Breakthrough Company.
  View Video (30 min.)

• Breakthrough Roundtable Discussion
  Staubach Executive Chairman Roger Staubach and CEO Greg O'Brien, Goodnight and McFarland share business experiences and lessons they have learned throughout their careers.
  View Video. (58 min.)

• Carolina Business Review – Part 1
  McFarland describes the planning and research that went into The Breakthrough Company, while O’Brien and Goodnight talk about effective leadership and the qualities that make their organizations breakthrough companies.
  View Video (30 min., video courtesy of PBS show Carolina Business Review)

• Carolina Business Review – Part 2
  Goodnight, O’Brien and McFarland discuss the importance of creating a strong sense of company values and pride within your employees. Learn why it’s not just important to recruit the right people; successful organizations challenge and engage their workers, building the company around them.
  View Video (30 min., video courtesy of PBS show Carolina Business Review)

All videos require Windows Media Player.

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Roger Staubach
Executive Chairman
The Staubach Company

Greg O'Brien
Chief Executive Officer
The Staubach Company