by Solution

Customer Relationship Management

Gartner positions SAS in the leaders' quadrant of the Magic Quadrant for Customer Data-Mining Applications.
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Gartner positions SAS in the Visionaries Quadrant of the Magic Quadrant for Enterprise Marketing Management.

Gartner positions SAS in the Leaders' Quadrant of the Magic Quadrant for Multichannel Campaign Management, 2008.
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Gartner positions SAS in the Visionary Quadrant of the Magic Quadrant for Marketing Resource Management, 1Q08.

Gartner positions SAS in the Leaders' Quadrant of the Magic Quadrant for Customer Data Mining, 2Q07.
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SAS: a platform of choice for managing the customer experience, February 2007
"Overall, it is interesting to see that whilst the others may create niches around the core market, SAS is still probably one of the most competent solutions available, capable of addressing more of the needs of more of the market than the competition."

Butler Group: Technology Audit: SAS for Customer Experience Analytics, September 2007
"SAS^® for Customer Experience Analytics combines dynamic real-time on-line data collection from speed-trap, with SAS' customer intelligence and analytics capabilities. The combination enables organisations that operate in a multi-channel world to understand precisely what customers are doing on-line, and apply that insight across all other customer touch points. SAS for Customer Experience Analytics does away with the need for tagging, network packet sniffers, and Web log analysers, therefore removing some of the expensive pain points of Web analytics."

"SAS offers a strong, analytically driven solution for relationship marketing."
"SAS's platform offers best-in-class data mining and customer analytics capabilities. Customer references we spoke with were complimentary about the performance of the current version of Marketing Automation and Optimization."
– The Forrester Wave: Enterprise Marketing Platforms, Q1 2008, Forrester Research, Inc., Jan. 17, 2008

SAS Institute was again the market leader (in Marketing Automation), with a 10.6% revenue share and a 21.1% growth rate.
– IDC, "Worldwide CRM Applications 2006 Vendor Shares: Marketing, Sales, and Customer Service," Doc #207439, June 2007