SAS^® Customer Retention for Telecommunications

In the competitive world of telecommunications, customer churn remains a pressing concern – and an expensive one. Global competition has raised the cost of acquiring new customers, making it imperative to determine which customers are likely to churn, and which you'd like to keep, so you can take the necessary steps to prevent them from leaving.

In the Spotlight SAS Customer Retention for Telecommunications A component of SAS Telecommunications Intelligence Solutions

Predicting churn and then designing cost-effective strategies to reduce it, however, are extremely difficult undertakings for most telecommunications companies. Such projects require organizing and analyzing huge volumes of data that are often difficult to access and consolidate. Many telecom organizations simply lack the ability to support the complex data mining and analytical tasks that are essential to combating churn.

SAS Customer Retention for Telecommunications provides ready-to-deploy models and a telecommunications-specific data architecture that enables your organization to quickly gain a better understanding of the variables that influence customer churn – allowing you to determine not only which customers are likely to leave, but why.

The solution offers:

• Accurate reporting on who is leaving your company.
• Insights into the major factors influencing the decision to leave.
• Industry-leading accuracy for predicting who is likely to churn in the near future.
• Flexible and scalable technology that can keep up with your company's growth.
• Pre-built analytical data and process models that speed up implementation and ROI.

Comprehensive telecommunications intelligence
SAS Customer Retention for Telecommunications is just one component of SAS Telecommunications Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, pre-built processes, techniques and models, SAS Telecommunications Intelligence Solutions speed up both implementation and results – yielding significant returns within months, not years.