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More than any other business driver, competition characterizes the retail industry. Globalization, deflation, diversification of sales channels and, most of all, changing customer demands have merged to create a cutthroat environment in which retailers struggle to turn a profit.
These profitability challenges involve both revenue and cost. Sales remain flat as many companies don't understand customer behavior and buying habits well enough to make the right decisions about product, price, promotion and placement. And without the ability to explore every facet of the organization across business units and geographies, it can be a struggle to understand and manage the costs required to do business.
Robust retail intelligence powered by leading analytics
SAS solutions for retail turn data about customers, merchandise and operations into knowledge that provides greater insight into performance and empowers retailers to make more informed decisions, gain a competitive advantage, strengthen customer and vendor loyalty, and improve profitability.
Retailers can select from a wide range of powerful SAS solutions that include nearly three decades of SAS retail analytics experience, along with retail expertise and merchandising best practices from Marketmax.
Four integrated groups of solutions comprise SAS retail intelligence:
- Customer intelligence helps retailers identify, acquire, activate, serve and retain the most profitable customers.
- Merchandise intelligence helps retailers drive revenue, protect margins and earn customer loyalty with optimized merchandise plans, assortments, pricing, promotions, space plans and allocations – all driven by unparalleled demand forecasting and predictive analytics.
- Operations intelligence lets retailers leverage organizational assets to trade with vendors and serve customers more efficiently and profitably.
- Performance management solutions provide the ability to analyze, forecast and maximize profits across the entire retail enterprise by monitoring cost and performance, helping retailers drive disparate functional units toward common goals.
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SAS solutions for retail are built on a common retail intelligence platform that provides an integrated, open and extensible foundation for creating and delivering accurate, in-depth retail intelligence. Prebuilt data models and analytical models, along with streamlined processes and techniques, ensure rapid implementation and results.
SAS is an associate member of the National Retail Federation.
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Industries
Aerospace
