A Data Driven Reality

Future Bright – A Data Driven Reality

Future Bright – A Data Driven Reality is about the changing role of data in a fast evolving community. Insights of visionary experts and pioneers share how they work with this new reality and give you tips where and how to start.

The data driven society is evolving more rapidly than many organizations seem to realize. This is fuelled by developments such as the Internet of Things, which generates vast new flows of new data, creating new business opportunities. At the same time market research firm Forrester has declared that we are living in the ‘Age of the Customer’. Customers leave a digital trail and expect their suppliers to use that information to provide a better and more relevant customized offering.

Both developments have a significant impact, as many organizations are now beginning to realize. But as yet they are taking little structured action to genuinely prepare their organization for this Data Driven Reality. That’s understandable, because this is uncharted territory. How can you ago about it? Where do you start?

This, the seventh edition of Future Bright explores the theme of ‘A Data Driven Reality’ , we aim to provide new insights. Drawing on interviews with customers such as Securex, DSM, Feu Vert, Rijkswaterstaat and crédito y caución and experts as Jill Dyché and Ronald Damhof, we show the steps necessary to give data management a central role in your organization, so that you can get the basics in order and can fully exploit your data to drive innovation, conversion and satisfaction.

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